Back in August, Google announced the launch of their next generation infrastructure for Google’s search engine index. Google Caffeine would include changes in crawling, indexing, and ranking algorithms which means those changes are only infrastructure related and includes no UI update:

For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google’s web search. It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits “under the hood” of Google’s search engine, which means that most users won’t notice a difference in search results. But web developers and power searchers might notice a few differences, so we’re opening up a web developer preview to collect feedback.

As Matt Cutts said, Google Caffeine would be fundamentally a big change for Google and is a complete rewrite of many parts of Google indexing system, which means Google will do everything in their power to diminish algorithmically focused search engine optimization efforts. (more…)

“SEO Friendly” basically means making your web site easy for search engines to find, crawl, make a copy of, understand and rank in search results.  Many companies are losing huge amounts of revenue, since their web site is not doing well in the search engines, which means their sites are not SEO friendly and they miss out on attracting new customers as well as repeat customers that use Google to navigate sites they already know about.

“Social Media Friendly” means discovering new sites through recommendations made via email, word of mouth and through social media participation, apart from search. You could facilitate the saving and share of content with others, extend reach and facilitate engagement, if your web site is social media friendly. (more…)

Well, there might be a belief that specifying meta Geo tags could help local search optimization. But, the fact is that meta Geo tags are not at all a factor for local search optimization. So, the answer to the question if Google search results are influenced by meta Geo tags or if meta Geo tags have a role in local search optimization, is NO!

Google neither look closely into the meta Geo tags nor gives much weight to it for local search engine listings.

For local search listings, what Google tend to look at is, IP address, gTLD (Generic Top Level Domain), ccTLD (Country Code Top Level Domain e.g. ca, fr, au, uk etc.). There’s a feature in Google’s Webmaster Tools where you can tell if your site pertains to a specific country even though it’s a dot com. (more…)

Now you can have your Google Base content into your AdWords Campaigns. In your Google Base account, you can now specify your Adwords account information. By doing this, your Google Base product information would appear in your Adwords Ads. (more…)

At Google, Search is at the heart of everything! Google engineers are working every day to solve the hardest search problems, and thus improving your online experience. Here’s is a glimpse at Google’s new search development for discovering and exploring the web. (more…)

After learning that President Obama and the First Lady were making community service a top priority even before taking office, Google thought they could help make a difference. Many organizations are now doing great work to enable community service locally, but its really complex to search across opportunities from a variety of places and find what’s right for you. (more…)