Now you can have your Google Base content into your AdWords Campaigns. In your Google Base account, you can now specify your Adwords account information. By doing this, your Google Base product information would appear in your Adwords Ads.

AdWords campaigns that are linked to Google Base accounts will receive the benefit of richer, more specific product information in their creatives; including images and prices.

Not only that, multiple Adwords accounts to a single Google Base account can be added. To do this, you just have to “enter your AdWords Customer ID under Add an AdWords Customer ID: and click Add.” Once you’ve entered your AdWords Customer ID in your Google Base account, you’ll need to create a Product Extension within the Campaign Settings section of your AdWords account and link it to your Google Base account.

Note: Currently, the ability to share Google Base product information with Adwords Ads is only available for select Google Base providers in the US. However, Google is looking forward to offer this feature to additional providers in the near future.