According to Google Webmaster “Design and content guidelines” it is recommended to “Keep the links on a given page to a reasonable number (fewer than 100).”

Why is such recommendation by Google and What if you decide to ignore that guidance?

The reason is that, Google generally index only about 100 KB of a page. Having 100 links on a given page would keep the page under 100 KB, at the same time also maintaining a reasonable number of links per page. If a page started to have more than 100 links, there is possibility of getting truncated by Google and the entire page would not be indexed. (more…)

Google Searchology 2009 event is finished, lately. Two years ago Google’s first searchology event introduced Universal Search and Personalized Search. So what’s new in searchology 2009? Various things actually. (more…)