“SEO Friendly” basically means making your web site easy for search engines to find, crawl, make a copy of, understand and rank in search results.  Many companies are losing huge amounts of revenue, since their web site is not doing well in the search engines, which means their sites are not SEO friendly and they miss out on attracting new customers as well as repeat customers that use Google to navigate sites they already know about.

“Social Media Friendly” means discovering new sites through recommendations made via email, word of mouth and through social media participation, apart from search. You could facilitate the saving and share of content with others, extend reach and facilitate engagement, if your web site is social media friendly.

Interrelation between making a website SEO Friendly and Social Media Friendly!

Search is the most efficient and effective way for consumers to discover content and for your website to appear and rank in search results, your website must be SEO friendly. At the same time, consumers also find new content via social networking sites, social bookmarking sites, social news sites ranging from links on Twitter, Digg, Delicious to Facebook to their favorite blogs. Search engine visibility is positively affected by content creation and links that occur as an outcome of social media participation. So, making your web site more social media friendly will expand the opportunity for content to be discovered both directly and indirectly, thus helping SEO.

Making your website “SEO Friendly”, needs you to understand the following core concepts:

Website Crawlability
Site organization
Internal links
Keyword usage – content optimization
Code/HTML optimization
Inbound links from external web sites

Making your website SEO friendly improves the availability of your website to search engines and proper keyword usage, site structure optimization, link structure optimization and link building (internal as well as external) helps the search engine provide better search results to consumers. Not only your website traffic will increase, but you would also be able to attract more qualified buyers.

Following are a few ways to make your website “Social Media Friendly”:

Fresh Content
Social content
Interaction
Easy to share
Syndication

Are you making your web site SEO friendly for the social web?